Clarins
USA, which has partnered with LoyaltyMatch
for more than five years, has reached agreement to continue using the
LoyaltyMatch software platform to power the Club Clarins loyalty
program through 2018.
Loyalty
points are awarded to members for all Clarins purchases through key retailers.
Product receipts are scanned by the member using a web app. They are then
validated by the LoyaltyMatch system and the buyer's points are awarded.
"LoyaltyMatch
has been an ideal partner from the initial build to today. The program has
evolved since its launch five years ago as we sought to improve the program and
the members' experience. Every technical challenge that we've presented to
LoyaltyMatch has been met with creativity and efficiency. There's no doubt that
they share our commitment to make Club Clarins the best rewards program in the
industry," said Yannick Michallet, senior director CRM, Clarins USA.
Clarins,
the number one prestige skincare brand in Europe and Clarins USA parent, went
against the current trend that has seen retailers downsizing when it opened its
first United States retail store in February in the largest mall in America,
King of Prussia Mall in King of Prussia, Pennsylvania.
Clarins
asked LoyaltyMatch to expand the loyalty program to include points for
purchases at the store sales counter. LoyaltyMatch integrated with the NCR
Counterpoint POS system allowing members to register for Club Clarins at
the sales counter allowing them to accumulate points from their first purchase.
Now Club Clarins members can be rewarded for Clarins purchases in-store or
with their retail partners. Clarins gathers data from multiple channels to
build member profiles, to better understand the path to purchase and to create
a 360-degree view of the customer. The result has been a significant rise in
membership since the opening.