Looking Good Clarins
First USA Retail Store Opens in America's
Biggest Mall
Brings Omnichannel to the Club Clarins Loyalty
Program
Clarins, the $4 billion global
cosmetics company, opened its first United States retail store last week in
the largest mall in America, King of Prussia Mall in King of Prussia,
Pennsylvania. Bucking the current retail trend to downsize, Clarins has ambitions
to introduce retail stores in key locations across the United States.
Clarins products are
currently available in major retailers in the USA including Neiman Marcus,
Bloomingdales and Macy's. However, adding their own retail stores (a successful
strategy in Europe and Asia), extends the Clarins product reach. "By
opening a store of our own, we want to offer clients an immersive experience, a
360-approach to beauty," said Danyelle Boilard-Paul, general manager of
Groups Clarins USA in a Philly.com interview.
ClarinsUSA has partnered with LoyaltyMatch for almost five years, as the LoyaltyMatch
software platform powers Club Clarins loyalty program.
Loyalty points are awarded to members for all Clarins purchases through key
retailers. Product receipts are scanned by the member using a web app,
validated by the LoyaltyMatch system and the buyers points are awarded.
When preparing for the
opening of the King of Prussia store, Clarins asked LoyaltyMatch to expand the
loyalty program to include points for purchases at the store sales counter.
LoyaltyMatch integrated with the NCR Counterpoint POS system allowing
members to register for Club Clarins at the sales counter allowing them to
accumulate points from their first purchase. Now Club Clarins members can be
rewarded for Clarins purchases in-store or with their retail partners.
Clarins gathers data from multiple channels to build member profiles, to better
understand the path to purchase and to create a 360-degree view of the
customer.