Kiosks with Mobile and Cloud Platform Will Capture Fan Information Provide Sponsors with Festival Engagement Data
Kitchener, ON - July 27, 2017 - LoyaltyMatch Inc., and The Look Company have been chosen by the TD Kitchener Blues Festival to
provide interactive technology that will enhance an attendee's experience at
events while collecting data on purchases and musical preferences that will
also help the multiple sponsors evaluate their participation.
This year's festival, with the theme
"Blues North Strong and Free", runs from August 10-13, and will be
the 17th edition of the event. It is expected to draw more than 150,000 music
fans who, over four days, will see 60 performances on six stages.
Festival organizers and sponsors want to know which shows and venues
attract the most blues lovers and understand what drives these fans toward
engagement and transactions. Moving fans from brand awareness to purchase
intent is critical for sponsors, in order to understand how fans interact with
the festival.
Attendee's information will be captured when
they register to enter the "The Thrill Is Gone, Find The Thrill"
contest. As those registered move around the festival locations,
interactive kiosks developed by The Look Company and LoyaltyMatch, containing
integrated hyper-local mobile engagement technology will collect fan
information while entering them to win prizes at the end of the festival.
"At the heart of our festival is the
music, of course. However, we are always looking for ways to improve the
experience for the attendees and for our sponsors. We believe that the
technology that The Look Company and LoyaltyMatch has developed will provide us
with a better understanding of our attendees experience and will be significant
in our planning for the future," said Rob Barkshire, president of the
Kitchener Blues Festival.
About The
Kitchener Blues Festival
The Kitchener Blues Festival is an internationally
recognized, family-friendly, non-profit event, operated by a community
organization and administered by a volunteer Board of Directors and over 400
volunteers. There is no admission fee for most of the shows that run over the
four-days. For more information visit kitchenerbluesfestival.com.
About The Look
Company Inc.
The Look Company produces world-class branded
environments for Global Sport, Event and Retail clients such as the Olympics,
FIFA, NHL, Major League Baseball, Under Armour, Jaguar Land Rover, Estee
Lauder and Samsung among countless other clients. The Look Company's
continued focus is to drive innovation and to deliver unique branding
experiences for each of its clients through Digitally Printed Displays, Smart
Kiosks and Mobile Engagement solutions. The Look Company is based in
Barrie & Toronto Ontario, Canada and Doha Qatar. For more information
visit thelookcompany.com