TD Kitchener Blues Festival To Use Proximity Technology To Capture Fan Data For Sponsors

LoyaltyMatch and The Look Company Location Based Data and Proximity Technology Selected By The TD Kitchener Blues Festival. 

Kiosks with Mobile and Cloud Platform Will Capture Fan Information Provide Sponsors with Festival Engagement Data

Kitchener, ON - July 27, 2017 -  LoyaltyMatch Inc., and The Look Company have been chosen by the TD Kitchener Blues Festival to provide interactive technology that will enhance an attendee's experience at events while collecting data on purchases and musical preferences that will also help the multiple sponsors evaluate their participation. 

This year's festival, with the theme "Blues North Strong and Free", runs from August 10-13, and will be the 17th edition of the event. It is expected to draw more than 150,000 music fans who, over four days, will see 60 performances on six stages.  Festival organizers and sponsors want to know which shows and venues attract the most blues lovers and understand what drives these fans toward engagement and transactions. Moving fans from brand awareness to purchase intent is critical for sponsors, in order to understand how fans interact with the festival.

Attendee's information will be captured when they register to enter the "The Thrill Is Gone, Find The Thrill" contest.  As those registered move around the festival locations, interactive kiosks developed by The Look Company and LoyaltyMatch, containing integrated hyper-local mobile engagement technology will collect fan information while entering them to win prizes at the end of the festival.

"At the heart of our festival is the music, of course. However, we are always looking for ways to improve the experience for the attendees and for our sponsors. We believe that the technology that The Look Company and LoyaltyMatch has developed will provide us with a better understanding of our attendees experience and will be significant in our planning for the future," said Rob Barkshire, president of the Kitchener Blues Festival. 

About The Kitchener Blues Festival 

The Kitchener Blues Festival is an internationally recognized, family-friendly, non-profit event, operated by a community organization and administered by a volunteer Board of Directors and over 400 volunteers. There is no admission fee for most of the shows that run over the four-days. For more information visit kitchenerbluesfestival.com.

About The Look Company Inc.

The Look Company produces world-class branded environments for Global Sport, Event and Retail clients such as the Olympics, FIFA, NHL, Major League Baseball, Under Armour, Jaguar Land Rover, Estee Lauder and Samsung among countless other clients.  The Look Company's continued focus is to drive innovation and to deliver unique branding experiences for each of its clients through Digitally Printed Displays, Smart Kiosks and Mobile Engagement solutions.   The Look Company is based in Barrie & Toronto Ontario, Canada and Doha Qatar.  For more information visit thelookcompany.com

Clarins Signs New Agreement With LoyaltyMatch

Clarins USA, which has partnered with LoyaltyMatch for more than five years, has reached agreement to continue using the LoyaltyMatch software platform to power the Club Clarins loyalty program through 2018.

Loyalty points are awarded to members for all Clarins purchases through key retailers. Product receipts are scanned by the member using a web app. They are then validated by the LoyaltyMatch system and the buyer's points are awarded. 

"LoyaltyMatch has been an ideal partner from the initial build to today. The program has evolved since its launch five years ago as we sought to improve the program and the members' experience. Every technical challenge that we've presented to LoyaltyMatch has been met with creativity and efficiency. There's no doubt that they share our commitment to make Club Clarins the best rewards program in the industry," said Yannick Michallet, senior director CRM, Clarins USA.

Clarins, the number one prestige skincare brand in Europe and Clarins USA parent, went against the current trend that has seen retailers downsizing when it opened its first United States retail store in February in the largest mall in America, King of Prussia Mall in King of Prussia, Pennsylvania.

Clarins asked LoyaltyMatch to expand the loyalty program to include points for purchases at the store sales counter. LoyaltyMatch integrated with the NCR Counterpoint POS system allowing members to register for Club Clarins at the sales counter allowing them to accumulate points from their first purchase. Now Club Clarins members can be rewarded for Clarins purchases in-store or with their retail partners. Clarins gathers data from multiple channels to build member profiles, to better understand the path to purchase and to create a 360-degree view of the customer. The result has been a significant rise in membership since the opening.