Omnichannel Added to LoyaltyMatch powered Club Clarins

Looking Good Clarins 

First USA Retail Store Opens in America's Biggest Mall

Brings Omnichannel to the Club Clarins Loyalty Program

Clarins, the $4 billion global cosmetics company, opened its first United States retail store last week in the largest mall in America, King of Prussia Mall in King of Prussia, Pennsylvania. Bucking the current retail trend to downsize, Clarins has ambitions to introduce retail stores in key locations across the United States.

Clarins products are currently available in major retailers in the USA including Neiman Marcus, Bloomingdales and Macy's. However, adding their own retail stores (a successful strategy in Europe and Asia), extends the Clarins product reach. "By opening a store of our own, we want to offer clients an immersive experience, a 360-approach to beauty," said Danyelle Boilard-Paul, general manager of Groups Clarins USA in a Philly.com interview. 

ClarinsUSA has partnered with LoyaltyMatch for almost five years, as the LoyaltyMatch software platform powers Club Clarins loyalty program. Loyalty points are awarded to members for all Clarins purchases through key retailers. Product receipts are scanned by the member using a web app, validated by the LoyaltyMatch system and the buyers points are awarded. 

When preparing for the opening of the King of Prussia store, Clarins asked LoyaltyMatch to expand the loyalty program to include points for purchases at the store sales counter. LoyaltyMatch integrated with the NCR Counterpoint POS system allowing members to register for Club Clarins at the sales counter allowing them to accumulate points from their first purchase. Now Club Clarins members can be rewarded for Clarins purchases in-store or with their retail partners. Clarins gathers data from multiple channels to build member profiles, to better understand the path to purchase and to create a 360-degree view of the customer.

INTIX 2017 -- Increase Loyalty and Revenue by Visiting Booth 211

At LoyaltyMatch we make it easy for ticketing companies, venues, special events and arts & culture groups to increase customer loyalty and engagement across social, web, mobile, and in-venue experiences with an intuitive cloud-based loyalty management and gamification platform. Visit us in the Exhibition Hall at Booth 211 to learn how we are helping partners such as the Greater Philadelphia Cultural Alliance, 930 Club, Merriweather Pavilion, McMenamins Crystal Ballroom, and events such as the Kitchener Blues Festival build loyalty and revenue one fan at a time. As Eventbrite stated in a recent blog post, “A fan loyalty program is one of the three venue trends in 2017.”

Visit us and we’ll also tell you about our exciting APIs. Simply put, an API allows one piece of software to interact with another piece of software implementing a few lines of our code. Aside from the geek speak, at LoyaltyMatch our APIs have helped our venue partners integrate with numerous point of sale systems, ERP applications, mobile and payment apps and various ticketing company platforms. Drop by our booth to learn more or visit: http://api.loyaltymatchondemand.com/

3 Venue Technology Trends to Watch in 2017

Fan loyalty programs will gain popularity through venue apps

“Festivals typically have apps, but when users interface with venues, you usually don’t see more than a website, Instagram, Facebook, and Twitter,” says Kevin Arnold, the Founder of Noise Pop and Swedish American Music Hall in San Francisco. “There’s opportunity to build upon the concepts of festival apps in a year-round way for venues. It could be a membership or loyalty program. That way, you can reach out to those fans in the real world when they’re happening by a location or are listening to a certain artist.” Source: Eventbrite