New LoyaltyMatch APIs: Tokens Take Center Stage
Today, LoyaltyMatch released a new set of APIs that provide
increased security, simpler mobile integration, JSON/JSONP/XML support and
browser based OAuth login and authentication. Our new APIs are referred to as
'Token APIs'. The APIs utilize a token system to authenticate members and
perform actions on their account. This allows developers to create applications
that interact directly with the APIs from a browser or mobile device while
providing a more streamlined process and quicker development time. The
"net/net" is that integrating with mobile devices can be done quickly
and security is stronger, while the user experience is more robust.
Another way to understand the value of tokens is to view how VISA is using tokens to support their ecosystem. Tokenization is looked upon as one of the key ways to secure the increasing amount of connected commerce taking place across the payments ecosystem today, but it isn't always so simple to get there. Learn how VISA is using tokens as unique digital identifiers used to safeguard cardholder information here.
To learn more about how LoyaltyMatch cloud services and APIs can help you build loyalty, one fan at a time, contact us here for more details.