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LoyaltyMatch is thrilled to announce we have been included in Forrester Wave Customer Loyalty Solutions for Midsize Organizations - Q1/16 report. The report details findings on how well each vendor fulfills Forrester criteria and where it stands in relation to other vendor solutions in order to help customer insights (CI) professionals supporting loyalty strategy to select the right partner. The Forrester data shows that improving customer loyalty is likely to be a top marketing priority for 82% of global marketing decision makers at midsize organizations in the next 12 months. As a result, they seek loyalty solutions that help companies identify and track customers, reward behavior, and drive deeper engagement and relationships.