InVenue®
mobile App and “Digital Passport” developed by Kitchener-based company will let concert-goers check
in and win
The TD Kitchener Blues Festival has selected Kitchener-based
software loyalty and gamification company LoyaltyMatch Inc. to provide its
mobile app and digital passport for concert-goers to use to check-in and win
prizes.
This year more than 150,000 people are expected
at the four-day, multi-venue event. Festival organizers want to know which
shows and venues attract the most blues lovers. Concert-goers will use the Digital
Passport festival app developed by LoyaltyMatch to check-in at various sponsored
events and share photos, posts and Tweets on social media. A “stamp” for attending and sharing the
events on social media is placed and tracked in the Digital Passport. Using the
InVenue® mobile app, the festival
organizers will be able to scan a QR code created in the Digital Passport and
offer the concert-goer additional stamps for food or merchandise purchase. Attendees with enough stamps will be eligible
for a variety of prizes, including 2016 Kitchener Blues Festival tickets.
This
year’s festival, “Burnin’ Up The Blues” running from August 6-9, will be the 15th
edition of the event that last year attracted more than 120,000 music lovers to
a dozen venues in Kitchener. Among the featured artists coming this year are
Canadian music icons Burton Cummings and Randy Bachman and the legendary
R&B and gospel singer Mavis Staples. As in the past, more than 70 vendors
will provide the food, drinks and merchandise that attendees need to keep going
throughout the event.
"Of course,
the music will always be the key to the success of the festival, but each year
we look for ways to improve the overall experience," said Rob Barkshire, president of the Kitchener Blues Festival.
"We are still sorting out the details, but I can say we are excited
because we knew as soon as LoyaltyMatch showed us the InVenue app and digital
passport that they were offering something that will make this festival even
better."