Craft beer fans and brewers will know
each other better using digital
passport mobile app developed by Kitchener-based company
Impact Events Group Inc has selected local software loyalty and gamification company LoyaltyMatch Inc. to provide the LoyaltyMatch “Digital Passport” for the 12th annual Downtown Kitchener Ribfest & Craft Beer Show, July 17-19, in Victoria Park.
Kitchener-based
Impact Events produces the admission-free annual event, which is expected to
attract more than 30,000
fans to savour the flavours of barbequed ribs and chicken and great
craft-brewed beers while enjoying live entertainment outdoors. By accessing the
LoyaltyMatch “Digital Passport” via their smartphone at www.kitchenerribandbeerfest.com attendees will
be able interact with craft brewers using game and contest features. They will
also be able to rate their beer samples, keep notes on those samples, share
their opinions directly with vendors and share their reviews with the world via
social media. Each note made in the passport will result in it being stamped
automatically. Those who collect a special stamp for completing an online
survey will be entered into a draw to win a Broil King BBQ.
"We are always looking for
ways to set our events apart and we believe the digital passport will do that
this year. Working with the team at LoyaltyMatch to offer the passport means
attendees and vendors will benefit in a way that no other festival like this
can offer. Attendees take home memories and vendors are left with information
and data that will help them grow their businesses," said Guy Exley,
Impact Events Group principal.