LoyaltyMatch Inc. co-founder, Brad Ball, will present Analytics Are
Not Just for Sports: Capturing Data to Identify Customer Value at
the upcoming INTIX
Annual Conference and Exhibition, being held January 20-23, 2020, at the
New York Hilton Midtown in New York, NY.
Analytics
has taken over the sports world, but large corporations have been collecting
all sorts of data for years. The ability to use data effectively to drive
rapid, precise, and profitable decisions has been a critical strategic
advantage for companies such as Google and Disney. Brad's presentation will
emphasize solutions and venue success stories that address data insight and
decision-making. With the increasing availability of broad and deep sources of
data, analytics is becoming an even more critical need for organizations of all
types and sizes.
Brad
will help industry professionals to think critically about data and the
analyses based on their data, show them to different applications of
business analytics and enable them to identify opportunities for creating
customer value using analytics. It also will empower them to estimate the value
created using analytics.