Wednesday, February 17, 2016

Social Loyalty and Referrals Can Help Venues Sell Tickets



What's New That Will Help Loyalty Programs
Powered By @LoyaltyMatch

A couple of weeks ago, at the 2016 INTIX Conference, we were asked a question that we always enjoy answering. That question is: What's new?  

Thanks for asking. Long story short and without getting too technical - what's new is that we have made significant improvements to our social and referral features that will make LoyaltyMatch customer's fan appreciation and engagement better than ever.

In your internet travels you've probably noticed some kind of "share this with your friends" offer available through email, the web, or social media. These types of offers can now be added to programs built on our platform by using the refer-a-friend feature we've added. It can help launch, manage and optimize a referral program and it can also award points or badges, or both, to your members for engaging or inviting friends to an event they are attending or thinking of attending.

LoyaltyMatch can also help venues convert a fan's social actions on Twitter or Facebook into rewards. All the fan needs to do is post a tweet or click "like" on Facebook and they'll be rewarded. In addition, points can be given to members for using a specific hashtag in their posts. When fans are rewarded they are more likely to share information about your loyalty and gamification program on social media. And when they do, they will be helping you reach more of their friends who will see what you have to offer. That leads to more sales.

The refer a friend and social loyalty are both included with the LoyaltyMatch loyalty and gamification platform so you can easily empower your members to share, refer and  be rewarded. 

If you want to know more about how LoyaltyMatch can help you reward your fans and sell more tickets contact David Howatson at david.howatson@loyaltymatch.com

Thursday, February 4, 2016

First Digital Arts & Culture Loyalty Program Launched Powered by LoyaltyMatch




We are proud and thrilled to announce that Funperks, an exciting new loyalty program powered by LoyaltyMatch, was launched today by the Greater Philadelphia Cultural Alliance.

Funperks, is the first digital loyalty program in North America designed for patrons of the arts & culture community. The Cultural Alliance describes the program as "a community rewards platform that allows patrons to earn points for engaging with the multitude of events, performances, and exhibits in Greater Philadelphia. Patrons earn Funperks points for their social engagement and frequent ticket purchases via Phillyfunguide and Funsavers, and can use them to redeem some amazing perks, such as free tickets to their favorite cultural institutions and unique, exclusive experiences like backstage passes and special access."

For now Funperks is being presented as a pilot program. It is anticipated that the full launch will take place in May and will be open to the Cultural Alliance's more than 400  member organizations, ranging from museums and dance companies to community art centers, historic sites, music ensembles and zoos. 

Established in 1972, the Greater Philadelphia Cultural Alliance is that region's leading arts and cultural advocacy, research and marketing organization. Its mission is to "lead, strengthen and give voice to a diverse cultural sector that is making Philadelphia a world-class region to live, work, and play."