New LoyaltyMatch APIs: Tokens Take Center Stage

New LoyaltyMatch APIs: Tokens Take Center Stage

Today, LoyaltyMatch released a new set of APIs that provide increased security, simpler mobile integration, JSON/JSONP/XML support and browser based OAuth login and authentication. Our new APIs are referred to as 'Token APIs'. The APIs utilize a token system to authenticate members and perform actions on their account. This allows developers to create applications that interact directly with the APIs from a browser or mobile device while providing a more streamlined process and quicker development time. The "net/net" is that integrating with mobile devices can be done quickly and security is stronger, while the user experience is more robust.

Another way to understand the value of tokens is to view how VISA is using tokens to support their ecosystem. Tokenization is looked upon as one of the key ways to secure the increasing amount of connected commerce taking place across the payments ecosystem today, but it isn't always so simple to get there. Learn how VISA is using tokens as unique digital identifiers used to safeguard cardholder information here. 

To learn more about how LoyaltyMatch cloud services and APIs can help you build loyalty, one fan at a time, contact us here for more details.

Bypass and LoyaltyMatch Partner Offering Fully Integrated POS and Loyalty Services

We are excited to announce that we have joined elite companies such as Google Android, Apple, Cisco and Ticketmaster by partnering with Bypass to offer their customers and ours the best in integrated point of sale and loyalty and gamification solutions. The full list of Bypass partners can be viewed here.

Bypass was founded in 2010 and has become the leading innovator in enterprise point of sale solutions and retail operating systems for the multi-site food & beverage industry. Its cutting edge approach helps professional & collegiate sports teams and national restaurant chains achieve unrivaled improvements in profitability, efficiency, and customer experience. Bypass delivers this with a cloud enabled, insights rich platform that's broad enough to serve the full spectrum today's needs and agile enough to rapidly support future requirements. The company has deployed over 10,000 devices at hundreds of venues and restaurants at a cost, pace, and ease of integration never before possible. More information is available at www.bypassmobile.com. 

Using Data-Driven Marketing to Increase Loyalty and Revenue White Paper now Available

Today, we introduced a new white paper that can help marketers understand their brand's share of the customer wallet and features an overview of how "Seamless POS", powered by LoyaltyMatch, is being used to create a single customer view by capturing sales data at all points of purchase.

Contact LoyaltyMatch to request a copy of the white paper. Featured within is a success story telling how Club Clarins, the Clarins USA loyalty program, is using Seamless POS to have a better understand of how, where, when and what their customers purchase through a variety of channels.

Rewarding Great Conversations: LoyaltyMatch Engages Social Media to Boost Brands

Using Social Media To Boost Brands Friday, Amplify Magazine  published a story based on a recent conversation that Brad Ball, our president and ceo, had with Amplify executive editor Dave Brooks (@RealDaveBrooks) about how groups that have built their programs on our loyalty and gamification platform are using it to promote brands through social media.  The story, which you can read here, also touches on the significance of the Funperks! program that we helped the Greater Philadelphia Cultural Alliance launch recently. If you are not familiar with it, Amplify is a digital media company covering the live entertainment, concert and touring industry. It has 10,000 daily readers that represent the most powerful and influential promoters, agents, managers and venues in the world.

Social Loyalty and Referrals Can Help Venues Sell Tickets

What's New That Will Help Loyalty Programs

Powered By @LoyaltyMatch

A couple of weeks ago, at the 2016 INTIX Conference, we were asked a question that we always enjoy answering. That question is: What's new?  

Thanks for asking. Long story short and without getting too technical - what's new is that we have made significant improvements to our social and referral features that will make LoyaltyMatch customer's fan appreciation and engagement better than ever.

In your internet travels you've probably noticed some kind of "share this with your friends" offer available through email, the web, or social media. These types of offers can now be added to programs built on our platform by using the refer-a-friend feature we've added. It can help launch, manage and optimize a referral program and it can also award points or badges, or both, to your members for engaging or inviting friends to an event they are attending or thinking of attending.

LoyaltyMatch can also help venues convert a fan's social actions on Twitter or Facebook into rewards. All the fan needs to do is post a tweet or click "like" on Facebook and they'll be rewarded. In addition, points can be given to members for using a specific hashtag in their posts. When fans are rewarded they are more likely to share information about your loyalty and gamification program on social media. And when they do, they will be helping you reach more of their friends who will see what you have to offer. That leads to more sales.

The refer a friend and social loyalty are both included with the LoyaltyMatch loyalty and gamification platform so you can easily empower your members to share, refer and  be rewarded. 

If you want to know more about how LoyaltyMatch can help you reward your fans and sell more tickets contact David Howatson at david.howatson@loyaltymatch.com.