I.M.P. Venues Make Thousands of "Friends with Benefits"

Regular readers of our newsletter know that we've posted several new customer success stories on LoyaltyMatch.com recently. This week we posted the story of how I.M.P., headquartered in Washington, D.C., has used the LoyaltyMatch platform and a variety of tools we developed to grow the highly-successful Friends with Benefits loyalty program to more than 20,000 members. Friends with Benefits rewards fans of its world-famous 9:30 Club, Merriweather Post Pavilion and Lincoln Theatre when they buy tickets, merchandise or food and drinks. 

Read I.M.P. Venues Make Thousands of Friends with Benefits.

McMenamins Rewards Fans Who "Join The Band" Working With Etix and LoyaltyMatch

Yesterday saw the start of Blast! the annual three-day client summit held each September by our partner Etix. Blast! is the perfect mix of networking, industry education and fun for Etix clients and partners. We're well represented there this year as both sponsors and Etix University presenters. Last year was the first time we attended the event. It was there that we met Mike Walker, music marketing manager at McMenamins. Several months later Join The Band was launched and since then has become a true entertainment venues loyalty program success.   This week we posted the Join The Band story on our website. Take a couple of minutes to see how McMenamins has created a winning loyalty program that has engaged fans through a foundation built by seamlessly integrating our LoyaltyMatch platform with the Etix ticketing system. Read McMenamins Fans Rewarded When They "Join The Band".