Etix Deepens Commitment to Customers with LoyaltyMatch Partnership
By: Jim Tierney, Loyalty360
Etix, the largest independent ticketing company in North America, will partner with LoyaltyMatch,
which is a leading developer of loyalty program platforms for
entertainment venues. The partnership will allow all of Etix's client
venues to create and manage their own loyalty programs and learn more
about their customers. Etix provides web-based ticketing services for
the entertainment, travel, and sports industries, processing more than
50 million tickets per year in 40 countries. Michael Reklis, Director of
Sales, Music Venues, Etix participated in an engaging Q&A with
Loyalty360 to discuss his company's new partnership.
Q. What factors prompted Etix to partner with LoyaltyMatch and what are your goals for this partnership?
A.
Like many of our endeavors, the pursuit of a loyalty partner was a
client-driven initiative. Many of our clients had expressed an interest
in offering a loyalty program to their customers, so we decided that it
would be smarter to find a company to partner with rather than try to
develop a product from scratch. After researching several potential
partners, we decided that LoyaltyMatch provided the best solution for
our diverse client base. Now our clients can set up their own custom
loyalty programs whether they are a performing arts center, casino,
professional sports team, music club, arena, festival, or any of the
other many industries that Etix services. At the end of the day, we are
providing a very valuable solution for our clients that will help them
develop stronger relationships with their most valuable customers.
See what else Michael had to say about customer experience and loyalty here: Loyalty360 Q & A.
