LoyaltyMatch Powering Innovative Attendee Experience For New Festival

Working with Rockhouse Partners, the Nashville-based, technology-driven marketing agency, LoyaltyMatch will provide the platform for an innovative attendee experience at the inaugural Frontstretch Fest.

 

Rockhouse Partners created the Frontstretch Fest as a Southern celebration of horse racing, quality bourbon, craft beer and artisanal food. Attendees will record their celebratory journey using the LoyaltyMatch developed Frontstretch Fest Digital Passports.The event series will kick off as the official infield affair of the 64th annual Stoneybrook Steeplechase at Carolina Horse Park in Raeford, N.C. on April 4, 2015. Then, on May 2, 2015, Frontstretch Fest will serve as the world's largest Kentucky Derby viewing party at the Nashville Farmers' Market in Nashville, Tenn.

Fans can register before or during the events for Frontstretch Fest Digital Passports to record their tasting experiences. As fans approach participating on-site food and drink vendors, they can have their digital passport scanned and take notes about each sample. Their passport will update in real-time to indicate which vendors they've sampled. At the end of the event, fans can send themselves a copy of their passport with notes.

The Frontstretch Fest Digital Passport also creates added value for food and drink vendors by providing them the opportunity for post-event engagement with fans who sampled their products.

LoyaltyMatch exhibiting at INTIX Annual Conference

LoyaltyMatch will be exhibiting at INTIX from January 15th-17th, 2015 in Denver. We are at booth 100. The International Ticketing Association (INTIX) is a nonprofit membership organization committed to leading the forum for the entertainment ticketing industry.

Venues Today profiles McMenamins: The first Etix client to put LoyaltyMatch in action

Venues Today Inc. the leading source of original reporting for live entertainment and events, serving management, owners and suppliers to music, sports and meetings venues internationally, profiled LoyaltyMatch's customer McMenamins today in their newsletter and website. The Portland-based company becomes the first Etix client to put LoyaltyMatch in action.

Technology Spotlight Shines On LoyaltyMatch

If you are not already aware, our corporate birthplace and home office location is in Kitchener, Ontario, in the heart of Canada's Technology Triangle. Companies such as Blackberry, OpenText and Google Canada are our neighbors, as is the world-renowned Perimeter Institute for Theoretical Physics.

For our friends who are not Canadian, think of the Canadian Technology Triangle as Silicon Valley with colder winters and fewer venture capital companies. The technology triangle is a place where startups are created and success is never guaranteed, but there is always support for a good idea, a solid product and superior service. For that reason, The Record, the region's news source featured an overview of LoyaltyMatch in the 2014 Technology Spotlight it released earlier this week.

When you have a few minutes read "Delivering Customer Engagement" (pdf 80kb) to know more about our beginning, our present and how we see our future.

McMenamins launches first Etix venue loyalty program powered by LoyaltyMatch

"Join The Band" will reward fans at historic music venues Crystal Ballroom and Lola's Room

 The first Etix client to take advantage of the partnership with LoyaltyMatch is McMenamins Inc., the family-owned operator of Portland, Oregon's historic Crystal Ballroom and Lola's Room concert venues and more than 50 other pubs, breweries, hotels and music clubs in Washington and Oregon. This week McMenamins launched Join The Band, a loyalty program that will reward ticket buyers and concert goers with points that can be redeemed for merchandise, special events and experiences found nowhere else.

It costs nothing to Join The Band and members will collect points for joining, when they purchase tickets, at shows and when they get active on social media. New rewards, new ways to earn points and exclusive member benefits will be added each month. McMenamins created Join The Band working with LoyaltyMatch and Etix, the largest independent ticketing company in North America.

Founded by brothers Mike and Brian, and respected for re-imagining historic buildings, McMenamins began as a single neighborhood pub in 1983 and today includes seven Washington state locations and 45 Oregon properties, 18 of which are on the National Register of Historic Places.

Amplify Media features LoyaltyMatch

Brad Ball featured in Amplify

recently launched entertainment and live venues online publication

Dave Brooks founder and executive editor of Amplify Media, met recently with Brad Ball, president and ceo of LoyaltyMatch, to discuss loyalty programs for entertainment venues, data collection and the LoyaltyMatch partnership with Etix, the USA-based, international web-based ticketing service provider that processes more than 50 million tickets per year for more than 5,000 clients worldwide.Their discussion resulted in an article published today in "Amplify" -- "Loyalty Clubs: 5 Things To Consider For Your Rewards Program"

You can read the piece and have a look around Amplify at:

http://www.ampthemag.com/list-this/loyalty-clubs-5-things-to-think-consider-for-your-rewards-program/

Bash Security Update

LoyaltyMatch has initiated the necessary security measures to resolve any Bash vulnerabilities for our customers. The issue is resolved and no threats detected.

Loyalty360 Spotlights Etix-LoyaltyMatch Partnership

Etix Deepens Commitment to Customers with LoyaltyMatch Partnership

By: Jim Tierney, Loyalty360

Etix, the largest independent ticketing company in North America, will partner with LoyaltyMatch, which is a leading developer of loyalty program platforms for entertainment venues. The partnership will allow all of Etix's client venues to create and manage their own loyalty programs and learn more about their customers. Etix provides web-based ticketing services for the entertainment, travel, and sports industries, processing more than 50 million tickets per year in 40 countries. Michael Reklis, Director of Sales, Music Venues, Etix participated in an engaging Q&A with Loyalty360 to discuss his company's new partnership.

Q.  What factors prompted Etix to partner with LoyaltyMatch and what are your goals for this partnership?

   

A. Like many of our endeavors, the pursuit of a loyalty partner was a client-driven initiative. Many of our clients had expressed an interest in offering a loyalty program to their customers, so we decided that it would be smarter to find a company to partner with rather than try to develop a product from scratch. After researching several potential partners, we decided that LoyaltyMatch provided the best solution for our diverse client base. Now our clients can set up their own custom loyalty programs whether they are a performing arts center, casino, professional sports team, music club, arena, festival, or any of the other many industries that Etix services. At the end of the day, we are providing a very valuable solution for our clients that will help them develop stronger relationships with their most valuable customers.  

See what else Michael had to say about customer experience and loyalty here: Loyalty360 Q & A. 

Etix and LoyaltyMatch Join Forces to Reward Customers and Improve Entertainment Experience

International web-based ticketing company to offer LoyaltyMatch rewards service to its more than 4,000 clients

KITCHENER, ONTARIO--(Marketwired - Sept. 3, 2014) - Etix, the largest independent ticketing company in North America, is partnering with LoyaltyMatch Inc., the leading developer of loyalty program platforms for entertainment venues. In addition to providing various benefits to customers, the partnership will allow all of Etix's client venues to create and manage their own loyalty programs and learn more about their customers.

"Loyalty programs are not just about getting fans to return to a venue by giving them free stuff. A well-designed loyalty program will provide valuable information on what fans really want when they attend a show, buy food and drink, or scoop up merchandise. The ability to gather that information is at the core of our platform," explains Brad Ball, CEO of LoyaltyMatch.

Etix provides web-based ticketing services for the entertainment, travel, and sports industries, processing more than 50 million tickets per year in 40 countries.
Of the partnership, Etix CEO Joe Kustelski said, "Etix is always looking for new and innovative ways to help our venues build deeper relationships with their best customers. LoyaltyMatch complements the Etix ticketing and marketing suite of products in a simple and elegant way, driving more data and dollars for the venue while improving the super-fan live event experience."

LoyaltyMatch is already working with Etix clients and will be presenting at and participating in Etix Blast, the annual summit of Etix clients and partners. Etix Blast is held September 4-6 in Raleigh, NC.

About LoyaltyMatch Inc. 
LoyaltyMatch Inc. is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management and gamification platform. It offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch venue partners include I.M.P. Productions and Blue Note Entertainment Group. Other key customers include Clarins USA and Digital Currency Systems. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada. For more information visit www.loyaltymatch.com.

About Etix
Etix is a privately held, web-based ticketing service provider for the entertainment, travel, and sports industries. Etix provides flexible and secure online and box office ticketing solutions, integrated digital marketing services, and robust e-commerce fulfillment. Etix works with more than 4,100 venues, theatres, arenas, festivals, fairs, performing arts centers and multi-use facilities. Headquartered in Morrisville, NC, Etix has offices in Austria, China, Germany, Holland, Japan, and Nashville, TN. For more information, visit www.etix.com.

Facebook Login and the New Customer Journey

LoyaltyMatch has released a Facebook login feature for use with all loyalty programs. The Facebook login allows current members to log-in to your loyalty program using their Facebook credentials, or allow new members to register using their Facebook account. Facebook login includes security features to protect people's information and let them control what they share with your loyalty program.  

LoyaltyMatch clients who want to learn more should contact LoyaltyMatch at support@loyaltymatch.com.

Heartbleed Security Update: No LoyaltyMatch Clients Impacted

Please note all LoyaltyMatch OnDemand clients are not impacted by the Heartbleed OpenSSL flaw. LoyaltyMatch uses a different version then the one affected by Heartbleed.

Social Loyalty: The evolution of traditional loyalty

As you know, we are always willing to share valuable information. Deloitte Canada recently distributed a Social Loyalty presentation that in 10 slides details the customer journey into social loyalty and echos what we have been telling our customers -- social loyalty programs attract and retain customers.

LoyaltyMatch customers are already leveraging social loyalty features to generate and reward customer engagement. For more about social loyalty take a minute and check out Social-Loyalty.com.

LoyaltyMatch and Innovagency Partner in Brazil and EU

Innovagency is newest reseller of LoyaltyMatch OnDemand platform

LoyaltyMatch Inc. and Innovagency announced today that they have signed a Reseller Agreement to sell the LoyaltyMatch OnDemand loyalty program Software as a Service (SaaS) solution in Europe and Brazil. The agreement provides Innovagency clients with access to LoyaltyMatch OnDemand solutions, as well as implementation and support services. 

LoyaltyMatch OnDemand helps companies of all sizes motivate their customers with incentives given through online and offline activities, while providing the marketing tools to increase engagement and lift revenue. OnDemand can be deployed as a standalone solution or integrated with existing social, web, mobile, e- and m-commerce, or POS systems.

“We help brands and organizations build, innovate and win in the digital world,” said Pedro Barbosa, Head of Product Development of Innovagency. LoyaltyMatch has done an outstanding job in designing their LoyaltyMatch OnDemand SaaS package. We believe that we are adding another piece to the strong foundation that our clients need to win in their markets and we are eager get be working with the LoyaltyMatch team.”

There's plenty of news about Bitcoin. Is it a fad or getting a foothold?

Yesterday, the Sacremento Kings announced that it will be the first professional sports team to accept Bitcoins for payment for tickets and team merchandise. A day earlier snapCard launched a "pay-the-IRS' service for its customers. Big news for digital currency believers.

With all the hype in recent months people are asking two questions: what is Bitcoin and is it a fad that will fizzle out?

The answer to the first question is easy. Bitcoin is an innovative payment network and a new kind of money that uses peer-to-peer technology to operate with no central authority or banks. It offers an exciting new way to do business while providing significant advantages to merchants,including lower transaction fees than credit cards. 

   

The answer to the question will it last is more difficult. The value of Bitcoins has been up and down in recent months and some governments are looking at it with a wary eye. This has made some observers and money "experts" doubt it's staying power. 

At LoyaltyMatch we believe digital currencies held in digital wallets are here to stay. When we look into our crystal ball we see a world where we are paying with Bitcoins for tickets to cheer on our teams and enjoy our favorite music acts. We'll be using them to book flights and pay for hotels or maybe just shopping online at home. We don't believe that Bitcoins will replace government issued currencies entirely. But, we do see in the future that businesses that do not not accept them will lose customers. Our recommendation -- get on board, be a believer and prepare for a future that includes Bitcoins.

More information is available at www.bitcoin-loyalty.com.