*Regular readers of these email messages know that our development team has been hard at work creating new features. We recently announced our integration with Hive and the development and launch of our unique LoyaltyMatch 5G IoT solution.
Today, I'm happy to announce our newest feature -- Geofencing.
Some of you might be asking what is geofencing? Simply put, a geofence is a virtual perimeter set in a real-world geographic area. For example, a geofence can be established at an outdoor music or sports venue allowing you to record through your mobile phone app where an event attendee, who is a member of your rewards program, engages with entry staff, merchandise sellers and food & beverage stalls. The use of that geofence is called geofencing.
The goal of a geofence is to directly and actively target attendees to better understand how they move about at an event. What interests them the most? What do they buy? How often do they buy? In other words, this feature will provide you with more data and insight while potentially making the experience for your members more personal.
The geofence combined with a loyalty program allows the awarding of points or badges when the member enters a selected area. The area can be set as close as three meters or as wide as 300 meters making it ideal for small and large indoor locations hosting music and sports events and outdoor events such as festivals, fairs, sports events and anything else you can imagine. Whatever your event, our Geofencing feature will handle it.