LoyaltyMatch Congratulates Live Nation and YellowHeart

As our regular readers will recall, in January 2015 we launched My eTicket Album® a blockchain-centered digital ticket stub holder that lets ticket buyers create an album to hold and share electronic tickets, photos and other mementos from their once-in-a-lifetime entertainment experiences. Then in September 2019 the United States Patents and Trademark Office granted us exclusive use of that name.  

On behalf of all of us at LoyaltyMatch, I want to congratulate Live Nation on their launch of Live Stubs™ and YellowHeart for launching their YellowHeart Wallet and joining us in our quest to make every fan's entertainment experiences better and more memorable.

We're proud that we led the way with our My eTicket Album® and now are playing in the same league as Live Nation, YellowHeart and the others that will, no doubt, follow.

As always, thank you for your interest and for your continued support. 

LoyaltyMatch Will Continue To Power I.M.P. Fan And Employee Rewards Programs

Today we announced that I.M.P. has signed a new agreement extending our partnership until the end of 2024. Read the full news release below.

LoyaltyMatch Inc. the cloud-based loyalty rewards management and analytics company, announced today that it has signed a new three-year agreement with I.M.P. to continue to power the “Friends With Benefits” fan rewards and “Fringe Benefits” employee benefits programs.

I.M.P., one of the largest independent concert promoters in the U.S., owns the famous entertainment venues the 9:30 Club and The Anthem in Washington, D.C., and operates the Lincoln Theatre in Washington, D.C., and the Merriweather Post Pavilion, in Columbia, MD. I.M.P. employs more than 2,000 people full and part time.

Friends with Benefits members earn points with the purchase of tickets, food and beverage, and merchandise at all the venues. Those points can be exchanged by the members for more of the same. Employees can use their Fringe Benefits points, earned based on time worked, in the same way.

“We were part of the team that created and launched these programs, and we are excited to be continuing on this journey with I.M.P.,” said president and CEO of LoyaltyMatch Inc., Brad Ball.  “I.M.P. led the way with “Friends With Benefits”, which was the first rewards program of its kind for an entertainment venue. They proved that with a solid vision, creative marketing, and a strong platform to support it, fan loyalty can be enhanced for venues of all sizes. We’re proud of the part we played in the growth of both programs and are looking forward to our moving forward together,” he added.

About LoyaltyMatch Inc.  
LoyaltyMatch Inc. is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management and analytics platform with enhanced data collection and analysis capabilities.  It is the leading loyalty program platform for entertainment venues and special and online events, offering the fastest path to the development and delivery of loyalty and engagement initiatives. The brief video available here highlights the process used to elevate fan engagement and loyalty revenue.  LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada. For more information visit www.loyaltymatch.com.

About I.M.P.
Formed in 1980, I.M.P. is an independent, Bethesda, Md.-based concert promoter, event production company and venue owner and operator.  I.M.P. owns Washington D.C.'s legendary 9:30 Club, named the Top Club by Rolling Stone, Billboard and Pollstar, renowned as the premier place to see and hear cutting edge live music of all varieties.  The Anthem is the company’s newest jewel; a 2,500 - 6000-person capacity venue which opened to national acclaim October of 2017 on the Southwest Waterfront, with Foo Fighters inaugurating the stage. I.M.P. also programs and operates the award-winning Merriweather Post Pavilion in Columbia, Md. and the historic Lincoln Theatre in Washington, D.C.  impconcerts.com

LoyaltyMatch Helps Power NBA Rewards

  

The NBA Events app is the ultimate on-the-ground resource to take a fan's experience to the next level with the most up-to-date information on event schedules, player appearances, product drops and more.

We're pleased to announce that LoyaltyMatch is powering the recently launched NBA Rewards, which was added as a feature of the NBA Events app to coincide with the start of the NBA Summer League now underway. Working with fan experience leaders Patron Technology, we integrated our loyalty reward platform with the NBA Events app using our exclusive APIs (Application Programming Interface). Fans can now collect points that can be redeemed for exclusive NBA prizes by completing activities and challenges at NBA Events. Prizes include NBA All-Star Game tickets, autographed merchandise, gift cards and more.

As you may know, we are already powering loyalty rewards programs for a number of outstanding music and entertainment venues and production companies across the United States. Breaking into the world of sports and sports venues has long been a goal of ours. We believe that working with Patron to power NBA Rewards is a milestone in our history and new beginning for our team after what has been a difficult 18 months for everyone.