For
Fans
For Employees
Back
in 2015, we posted with pride the story of how I.M.P., possibly the
most successful independent promoter in the U.S., has used the LoyaltyMatch platform
and a variety of tools that we developed to grow the highly-successful Friends with Benefits loyalty
program. Friends with Benefits rewards fans of 9:30 Club, The
Anthem, Merriweather Post Pavilion, Lincoln Theatre and other
I.M.P. productions when they buy tickets, merchandise or food and
drinks. The membership is at 35,000 now and continues to increase daily.
The loyalty rewards program is thriving, as is I.M.P.
Always
out in front with ideas, the Washington D.C. headquartered company
recently created Fringe! Benefits a
program that rewards, with event tickets and merchandise, its approximately
2,000 full and part-time employees for their commitment, hard work and
loyalty.
Take a few minutes to read
how I.M.P. is using rewards to help it succeed.
I.M.P.
is a clear leader in the industry and certainly outstanding in the way that it
treats its fans and employees, but why did Andy Gensler write in Pollstar
recently that I.M.P. is "a unicorn - and a thriving one at
that?" For the answer read his insightful article: I.M.P.:A Thriving Independent Promoter.