A
common request from our clients is that we find a process to gather customer
data from multiple data sources such as POS, ERP, CRM, ticketing and other
systems and that we make it available to them from one repository. Integrating
the customer data collected from applications into a single accessible location
provides a process to help our clients analyze customer commerce and
non-commerce interactions. It also helps them identify their most
valuable customers, breakdown customer segments and discover trends. They can
then use the data to create marketing campaigns, secure sponsorships and develop
promotions that drive revenue.
To
bring customer data together from various systems, we built a cloud-based
service that allows our customers to integrate their on-site and cloud-based
applications. We call our software process that connects our customer's apps,
'glue-ware'. Our glue-ware connects enterprise applications such as SAP,
Salesforce, BazaarVoice and others; commerce applications including
point-of-sale including POSitouch, Micros, Aloha, ByPass, Lavu and others;
payroll and financial systems including Paycom and DCS; digital wallets
including Apple and Google; ticketing systems such as Etix, Ticketmaster,
Eventbrite and others; to seamlessly synch all customer data. All of this
makes customer data easily accessible and with no development required.
There's
no doubt in our minds that we have the glue that enables us to provide the best
API and integration platform for a loyalty rewards program of any kind.
