"Join The Band" will reward fans at historic music venues
Crystal Ballroom and Lola's Room
The first Etix client to take
advantage of the partnership with LoyaltyMatch
is McMenamins Inc., the family-owned operator of Portland, Oregon's
historic Crystal Ballroom and Lola's Room concert venues and more than 50 other
pubs, breweries, hotels and music clubs in Washington and Oregon. This week McMenamins launched Join The Band,
a loyalty program that will reward ticket buyers and concert goers with points
that can be redeemed for merchandise, special events and experiences found
nowhere else.
It costs
nothing to Join The Band and members will collect points for
joining, when they purchase tickets, at shows and when they get active on social
media. New rewards, new ways to earn points and exclusive member benefits will
be added each month. McMenamins created Join The Band working with LoyaltyMatch and Etix, the largest independent ticketing
company in North America.
Founded by
brothers Mike and Brian, and respected for re-imagining historic buildings,
McMenamins began as a single neighborhood pub in 1983 and today includes seven
Washington state locations and 45 Oregon properties, 18 of which are on the
National Register of Historic Places.
